Shilling

• In crypto, “shilling” means promoting a specific cryptocurrency or token to hype it up, usually for personal profit. It’s all about spreading positive buzz or endorsements about a project, sometimes without mentioning any financial incentives.
• Shilling happens online through social media, forums, or ads, aiming to persuade others to invest in the promoted asset.
• Shilling is considered to be a form of marketing, although it can often be seen as unethical due to its highly promotional nature.

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